Oriya is a Mauritian brand of tailor-made clothing and women’s accessories created in 2009 by Annabelle Fleury. In order to propose a customised service to its clients, the brand which is heavily influenced by haute couture only offers tailored-made outfits to make its clients feel distinct.
Oriya promotes the sale of its products by Internet through its e-shop. The brand's priority is still to cultivate a close relationship with its customers based on trust. However, as technology cannot replace a firm handshake, the company offers not only its online service but also a service based on appointment at its workshop for customers who prefer a more human approach and a more realistic view of the products. Thus, customers will have the opportunity to see or try on the items before ordering, to see the different fabric colours, to have measurements taken or to get fashion advice from the stylist.
Communication at the service of customer relations and loyalty are essential for Oriya.
Oriya, which is a casual chic line of garment, is designed for lively, original, active and liberated women who are on the look-out for new shapes in clothes so as to stand out from the others. The Oriya woman expresses her personality through fashion that brings out the best in her while remaining true to herself. Each year, the brand proposes a summer collection as well as a winter one, fitted to the tropical climate of Mauritius.
Jersey is the label’s trademark. As the brand’s favorite material, jersey underlines the womanliness of forms and emphasises the female figure. With jersey, the lines are close to the body and the garments are generously cut and filled with elasticity. Jersey fits to all the moves of the body and brings about a certain comfort. The brand's vision is to create timeless collections that combine fashion and comfort. Particular importance is attached to the quality of the materials chosen, as well as to the care and attention given to couture finish details.
What characterises Oriya is the contrast between colours and the harmony of bright colours.